Blog: Seven Showcase Secrets for your LinkedIn ProfileOctober 14, 2015
Looking for your next career opportunity?
LinkedIn is an ever-changing social networking website for professionals. Whilst it was once viewed as an online CV platform, it is now an online showcase for you to highlight your skills, achievements and background.
Your LinkedIn profile is not static. It’s a moving and changing story – a showcase – of who you are and what you have to offer your next employer. How you present yourself, what you say both on your profile and via the updates, together with the content you share, say a lot about you as a person.
As someone who views Linkedin profiles every day, I would like to share seven showcase secrets to help you improve your job prospects:
- A strong candidate for a professional position must present a professional image to the business world. An amateur headshot photo showing you in a work context is absolute fine, but a recent professional portrait works a lot better.
- Career History. Include your entire career history so your next employer can see your journey. Seek recommendations from colleagues and your seniors highlighting different skills and achievements for each position. Send a personalised recommendation request saying “It would be really helpful if you could please mention…”
- “Looking for next opportunity”. If you are in a position to be open about seeking your next opportunity, let it be known! Add a sentence to the end of the summary saying something specific like, “I am looking for new opportunities as an Export Sales Manager” along with your contact details.
Add these words to your headline at the top of your profile. Be clear in explaining how you make other people’s organisations better. Show us what makes you unique and how you stand out from the crowd. Say something different like “Export Sales Manager – Seeking opportunities to develop customer/distributor business plans across Europe – Fluent in German”.
- Work on your summary. Make it punchy, interesting and inviting to read. Use the gallery to add links to SlideShare presentations, exciting blog posts and YouTube videos. Upload documents, flyers and other samples of your work. Highlight your awards and achievements.
- Love ‘em or hate them, they are key to LinkedIn success. These are LinkedIn’s keywords. Having a full set of relevant skills on display, complete with endorsements from your connections, will help your profile to be found by a recruiter. Your skills can be prioritised which means they convey very quickly how you wish to be known.
- Include Volunteer Experience. Even if this does not seem relevant to your line of work, it may just strike a chord with a potential employer. If you support the local half marathon in aid of local charities, the hiring manager might also happen to be a member of a running club.
- Contact details. Please make it easy for recruiters and potential employers to contact you. You may already have your personal email address and mobile number within the contact information, but these are only visible to your first tier connections. Consider adding your email address to the bottom of your summary which is visible to people outside your immediate connections.
As I said at the top of this post, LinkedIn is constantly changing. In order to make your profile work for you, think of it as your online showcase. A robust and up-to-date LinkedIn profile, incorporating these seven showcase secrets, is an important step towards your next career opportunity.
As recruitment professionals we work with some of the most successful UK and international businesses within the FMCG, consumer and B2B sectors. If you are looking for a new position within the FMCG, consumer and B2B sectors, please feel free to get in touch.
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